Understand your brand’s health, discover what’s working (and not working) and make actionable recommendations on areas for improvement and growth.

Our formal, strategic, 28-day brand assessment tool evaluates the various competing forces that impact the strength and performance of the brand. We evaluate the brand’s proposition including product, positioning, and communication, while also assessing the marketplace context: consumer, competition and trends. Finally, we examine internal forces and dynamics that impact the brand. The outcome is a report of findings including an assessment of brand ‘health’, strengths and opportunities, recommendations and action items, and a strategic roadmap to guide future branding.

Align and optimize your go-to-market brand(s), products, services and offerings based on how your customers buy (not on what you make or how your org chart looks).

Organize, explain and clarify how people inside and customers outside your organization understand the structure, relationship and benefits of each of your brands across your portfolio. With the goal of maximizing business value, we explore the best ways to create a strong and healthy brand portfolio using a simple, systematic, customer-centric process.